Standard+7

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**Standard 7** ** Teachers are able to plan different kinds of lessons. **  The teacher organizes and plans systematic instruction based upon knowledge of subject matter, pupils, the community, and curriculum goals.


 * Evidence 1 **: [[file:New Product Activity.doc]]


 * Rationale 1: **The New Product Project is a great way to bring together everything covered in our Marketing class. Students create a product and develop a name, logo, print, internet and TV commercials. Students use Adobe Illustrator and PhotoShop, Movie Maker, and PowerPoint to complete the various aspects of the project. Because they are working in groups, each person can bring their expertise to the various parts of the project. The culminating event is a presentation to our Community Advisory Board that gives all students the experience of speaking in front of a group.

This project has made the Marketing curriculum more in line with the industry. The project previously done with poster board and markers, but with Adobe Creative Suite, students can create a product that reflects real-life marketing plans. The students are very excited when they see the same products we us being used at the business we visit.

The product that the students develop can be anything they feel could have a market. By having something they are interested in seeing on the market, most groups put a lot of thought and effort into the final product. They have to divide the tasks and usually there people that fill all the roles. Even though they are not directly responsible for all aspects of the project, having such and interest in the product most students, get deeply involved in the project.
 * KSD **
 * 7.K.2 The teacher knows how to take contextual considerations (instructional materials; individual student interests, needs, and aptitudes; and community resources) into account when planning instruction that creates **
 * an effective bridge between curriculum goals and students’ experiences **

The project allows for students use their strengths to develop the best project possible. The very analytical student creating the features and benefits of the product and the more creative student has a change to show their talents in the development of the commercials and other promotional items.
 * 7.S.2 The teacher plans for learning opportunities that recognize and address variation in learning styles, learning differences, and performance modes. **

Because the project takes 2 weeks to complete, I require that short-term goals are set so no groups fall too far behind. They have one day to brainstorm about the product they will develop and one to two days to develop features/benefits. These one to two day sections continue until the end of the project when they must present the product to the Community Advisory Board.
 * 7.D.1 The teacher values both long-term and short-term planning. **